When you hear a story, meet someone new, or try unfamiliar food, what sticks with you? How it made you feel. That's exactly what brand strategy aims to do: elicit a positive and lasting emotional response from your customers.
A brand strategy goes beyond the visual appeal of your product or the quality of your service. It encompasses all aspects that represent your business, including your collection names, logo design, social media presence, and well-crafted website.
In this article, I will provide guidance on how to create a brand strategy. With the 'create a brand strategy' which is a built-in AI app in Anakin AI, we can generate a polished, professional create a brand strategy.
What is brand strategy?
The term brand strategy is commonly used, but it is often misunderstood. When you Google it (which is probably how you ended up here), you'll find numerous explanations, making things even more confusing. Good branding isn't always measurable or rational—it. It's experiential and based on emotions. It can be challenging to grasp something intangible, let alone try to quantify it.
To provide a basic definition, a brand strategy is a purposeful plan to identify your brand's essence from the inside out. Through research and analysis, this crucial process helps you determine your competitive positioning and define the most genuine way to connect with your target market on an emotional level.
The challenge lies in combining theoretical questions with real-life data while staying true to your roots. When starting a business, you must cover every aspect, from your content to your design, while keeping the bigger picture in mind. While the approach will vary for each business, there are certain key aspects you must understand to achieve excellent results. We will delve into them in more detail in this guide.
Why is a brand strategy important?
Think of your brand strategy as a compass, guiding your decisions in the right direction. Without it, you risk going off course or getting lost altogether. A brand strategy serves as a measurable point of reference to identify both successes and failures.
By evaluating your achievements and shortcomings, you can learn, grow, and drive your business to evolve. Moreover, your brand strategy should clearly outline what sets your business apart, benefiting everyone involved - your team, customers, investors, and yourself. If you don't have a clear understanding of your business identity and values, how can others?A strong brand strategy informs decision-making and ensures that all marketing activities align with a cohesive vision and mission.
To achieve a wider and more engaging audience, shape your brand's identity, and achieve growth for your business, you have the option to hire a professional brand agency to help develop and implement a brand strategy. Alternatively, you can follow these 8 steps to create your own brand strategy.
How to Build a Brand Strategy in 8 Steps?
Here are the essential steps for building a brand strategy:
- Conduct market research.
- Determine your brand's positioning.
- Develop a differentiation strategy.
- Create a distinct personality for your brand.
- Establish the messaging and tone of voice for your brand.
- Design a visually appealing brand identity.
- Develop a comprehensive marketing strategy.
- Launch your brand.However, before you embark on the 8-step process of building your brand strategy, it is crucial to define your core brand platform and identify your target audience.
Examples of excellent brand strategies
Need a little inspiration? You can try Anakin AI, the built-in AI app named 'create a brand strategy'to help you get started.
Step 1: Launch the Anakin App or access the Anakin Web, easily search and find the "Create Brand strategy" app to use.
Step 2: Fill in the required information in the provided form, such as Brand Name and Brand Facts.
Step 3: Customize the template according to your preferences or select from pre-designed templates.
Step 4: Review the generated brand strategy, making any necessary revisions or additions.
Benefits of Developing a Strong Brand
Dedicating time, effort, and resources to developing a brand may seem unnecessary for new business owners. However, it is important to understand how a strong branding process can help a business succeed. Let's take a look at the benefits:
- Provide a clear guideline: Brand identity helps business owners determine the company's vision and goals upfront, providing a clear path to success.
- Boost credibility: Established brands are generally considered more credible and reliable, which prompts customers to make purchases.
- Increase recognition and exposure: Customers tend to recommend brands they like to their friends and families. This word-of-mouth marketing increases a company's reach and potential leads.
- Attract ideal customers: It is easier to attract customers when they can relate to the brand's values and mission statement.
- Get repeat sales: Providing a unique selling proposition can help businesses acquire returning customers.
- Increase revenue: Good brand-building efforts increase sales and revenue. As a matter of fact, 46% of US consumers spend more on businesses they trust.
Conclusion
Designing an entire brand is crucial to establishing your business in the market. While the brand-building process takes time and investment, it's important to prepare accordingly.To build a successful brand strategy, follow these best practices:
- Define the business purpose, goals, and values.
- Conduct research to understand the target audience and competitors. Then, offer unique selling points to establish a strong market positioning.
- Create a strong brand image and identity through a memorable name, logo, catchy slogans, compelling stories, and consistent visual design.
- Promote the brand using various marketing channels, including websites, social media platforms, and email. Drive traffic to your website through search engine optimization strategies and paid advertising.
- Maintain brand reputation by addressing negative reviews and compensating unsatisfied customers.
We hope this article has encouraged you to build a successful business through solid and effective branding.